As a brand of clear corn American whiskey, Stillhouse was previously launched in a glass jug with PSL label. This was similar to many others in the category along with the even more prevailing mason jars which reflect back to Prohibition era moonshiners using the most available vessels to them. Although Stillhouse products are distilled and produced at a high level and arguably superior to their competitors, they suffered from a lack of visual distinction, attitude and appeal. In search of a new direction, the entrepreneur approached us to come up with a better solution.
