The assignment was a branding challenge in which I chose a well established museum and redesigned several graphic aspects of the brand. The goal of this project was to provide the museum with a new and well-developed branding option derived from research on the museum's content, audience, and aspirations.
Approach
My process of this project began with heavy research in which I collected information about the roots of the museum's establishment as well as the values the museum upheld. Next, I began sketching and getting creative thoughts down on paper. From there, I began to render my ideas and create more finalized design solutions.
Results
My project was well received by my peers and professors. Feedback included appreciation for my color palette, creativity, and cohesion of all of the aspects of my project.
