27 years old journalist Jan Kuciak and his fiancee Martina Kusnirova were found dead on February 25 in Slovakia in their own house. His last article which he was preparing for Aktuality.sk was about tax frauds and it exposed mafia connections to the highest Slovak government representatives. This incident initiated huge demonstrations not only in Bratislava and whole Slovakia but also in other foreign cities.
The main visual element was decided to use the shout "SHUT UP!" and a hint of a threat.
In typography, the sign of the cross is hidden as an allusion to the threat of death.