Arte Luise Hotel is an art hotel that opened in 1999, in Berlin, Germany. The hotel has a total of 50 rooms, and each room was designed by a different artist based on their unique concept and philosophy. The goal of this hypothetical project is to create a unique brand identity system tackling the spirit of the hotel.
Approach
As human beings, we all have the nature of making stuff; and Berlin is an expressive and free city that highly encourages the creating of art. The designer used rough and free-form graphic language to create an identity system for the Arte Luise Hotel that not only reflects the personality of the brand, the city but also build interaction with the audience by recalling the artistic force rooted in everyone’s soul.
