Lavazza approached us to develop the branding for a premium line of coffee that would marry their heritage of artistry and excellence with a forward-thinking, technologically advanced approach to sourcing and production. This line, 1895 by Lavazza, needed to emphasize expertise in sourcing — highlighting hyperlocal beans from across the globe — stand out from the competition, and wrap everything up in premium, best-in-class package design.

We were inspired to create the identity for 1895 by Lavazza by envisioning it as a passcode to a new world of bold flavor and coffee experimentation. Simple, modern characters are set with a ligature between the eight and nine numerals, signifying the brand’s reputation as a connector between coffee lovers and the finest artisan coffee creations available. There are nods to the heritage of parent brand Lavazza through adapting their signature aroma pattern and the use of the traditional Lavazza blue alongside a more striking and modern color palette. 1895 by Lavazza also makes use of simple, delicate illustration accented by touches of gold.

1895 by Lavazza has been an outstanding success for Lavazza, and we’ve gone on to execute many pieces of creative for the brand, from equipment to a line of packaging for blends, single origin, and microlots, to brand partnerships and even interior design guidance for a factory and cafés. The result is a concept that is strikingly crafted, intricate, and special, just like their coffee.