FIA decided to replace it’s current publication and launch MarketVoice, a new magazine with expanded format, content and design. They came to us to develop a holistic logo and identity system to lead this design change and rebrand the magazine to represent the “Voice” of the global financial markets.
We gave the logo a retro, classic type treatment to reflect the magazine’s history and it’s importance within the industry. The fresh, contemporary palette represents the brand’s growth and the sophistication of the audience. The letterforms embody the strength of FIA and the mixture of upper and lowercase letters creates movement and variation within the form. The grey tittle connects the “Voice” with the “Market” and its square shape symbolizes the robust, straightforward content within the magazine. The square design element is duplicated within the magazine in icons, images and graphics throughout the magazine.
The successful logo and brand identity captured the essence of the magazine’s mission and launched with much acclaim. The logo is used on all magazine covers and supporting materials. The Magazine rebrand received positive feedback from it’s readership who identified with and supported the new design.