This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. Our design strategy is to imbue a product with personality and to visually personify the product.
The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, we use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Musical, romantic, yet at the same time humorous, the packaging really brings out the personality of the product.