The assignment was to create a logo for an app called 'Dillon' which helps youth from out-of-home-care find employment opportunities. The app provides an employment history of candidates for employers, and provides a young person with job listings and a calendar of appointments. Dillon also gives the young people access to a network of friends or mentors who can help guide them through the process.
A logo was developed which has a happy human face to remind us that we are helping people - not just fixing systems. The positive look and feel also reminds us that if we invest in people we will be rewarded.
The logo complemented the design of the app and was well received by the audience who understood the visual reminder of the human side of the problem.