Pivotal Ventures Identity

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Design Firm: Studio Hinrichs

Client: Melinda Gates Foundation

Designer: Kit Hinrichs

Category: Print; Logo

Country: United States of America

Title: Pivotal Ventures Identity

Design Firm: Studio Hinrichs

Client: Melinda Gates Foundation

Designer: Kit Hinrichs

Category: Print; Logo

Country: United States of America

Title: Pivotal Ventures Identity

Assignment

We were asked to create the brand for a new name and company for Melinda Gates. With heavy emphasis on women and children’s issues internationally, the identity needed to bridge the gap between her foundation and that of a new start up investment company. The vertical stroke through the O is symbolic of the pivotal role the company will play in changing people’s lives.