There are various kinds of human relationships developed in the town of Ebisu, located in the great city Tokyo, where 400,000 people come and go on a daily basis. A florist “Suiren” is located in an obscured part of the town. The poster aims to let people recognize the “power of flower”, conveying a message that the power can affect the lives or emotions of people.
We intended to communicate the powerful effects and influence a single flower can have by depicting the distant-yet-close relations and balance between flower beauty and things that are completely different. Human indolence, struggle for not being able to restrain oneself, and stress are portrayed in the background, while an impactful flower visual is photographed to insist the purity of a flower.
There has been an increase in the number of people purchasing flowers at florists around Ebisu station including “Suiren”.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP