Brand and bottle for a spirit that aimed to marry together the best of two prestigious distilling histories - Scotland and the Caribbean. The Outlaw Rum Company set out with one goal in mind — to create a ultra premium sipping rum to rival the taste and complexity of the finest single malt whiskies.
Starting life in the dunder pits of Port of Spain, Trinidad, this unique spirit was developed with the finest rum distillers in the world, then transported over swell and through storm to its final resting place in 'the Cabrach'- Speyside, Scotland. This mountainous region is famed for it's distilling and tales of Whisky smuggling and illicit distillers on the very roads where the spirit is aged. It is here in the Cabrach that the Rum is aged in single malt whisky casks until it reaches maturity.
Born in Trinidad. Matured in Scotland.
Central to the brand is the story of two unlikely friends and the bottle carries the story of their kinship and their journey to create this unique spirit. We hand crafted calligraphy which was then screened on to the bottle, along with the brands logo mark - the ‘Dirk’ is an old scottish dagger carried by outlaws and smugglers of the time.
A modern twist on the traditional - the bottle, like the spirit, builds character and recognition with a nod to classic whisky labelling and typography while using modern techniques for decoration.
We employed a two part label system on Fedrigoni Tintoretto Black Paper, with a deep Emboss and gold foil - along with three levels of direct to bottle decoration including high build varnish to raise the profile and tactility of the whole bottle. The typography is immediately reminiscent of traditional whisky labelling, while the 'dirk' and the calligraphy applied to the bottle tells a more modern side of the story - of the owners, their spirit and their rebellious Whisky aged rum.
Restrained, yet decorative — the brand and bottle straddles the old and the new, the simple and complex. Mirroring the spirit contained within it.
The spirit has been lauded by the industry as a sublime rum, with the brand attracting an international audience of investors, auctions and distributors as well as Rum and whisky critics. With the flagship blend being picked by Harrods for the second half of 2021. First release bottles sold for in auction for over £400 each.