By weaving together Microsoft’s products, services and vision into a rich experience, Hornall Anderson helped bring the multi-faceted brand to life in a more publicly accessible way. Our goal was to transform the new, 10,000 square-foot Visitor Center into a holistic experience that connects visitors with Microsoft’s brand through tangible and entertaining interactions. By first authoring the desired customer experience story and then leveraging a mix of the physical and virtual, we created a series of analogue, interactive, and digital media installations that connect people with the life-enriching capabilities of Microsoft technology. The result is a highly branded space that encourages curiosity, interaction and helps Microsoft present itself as a true multi-faceted innovator.