Conceptualize and develop a iconic and simplified Logo that communicates pillars of mystery, sci-fi and action/adventure all within the world of Tokyo.
Approach
Creative process was very iterative and started with Typography exploration, then Font shapes customization exploration, then color/treatment and composition exploration to help us land on the Final Logo.
Results
The Logo was well received by client and fans alike as it is simple, bold, iconic and really represent the game experience in a single brand mark.
