The Ministry of Business, Innovation & Employment (MBIE) formed in 2012 bringing together four existing New Zealand (NZ) Government agencies to 'Grow New Zealand for all'. The goal of the project was to better connect our people, with many of our nearly 5,000 employees worldwide still working in silos aligned to the previous agencies they joined MBIE from. The new values were to be developed from staff feedback to ensure our people owned our new values.
The creative process involved refining the language to connect with our people on an everyday level, as we wanted them to use it every day. We started with 13 concepts, which were refined, reshaped and road-tested with senior management and staff focus groups, and narrowed down to two design concepts for an organisation wide vote for the final creative execution chosen. We engaged with te reo Māori and te ao Māori experts to ensure our designs and language respected the indigenous people of NZ, and our people.
To roll out our new values, we ran deep-dive sessions with our people leaders, and encouraged our people to nominate themselves to be Values Champions to support our leaders and people embed our new values, with nearly 2% of our people across our entire organisation volunteering, which helped with the success of the MBIE-wide launch in June 2018. A sustained engagement campaign ran from the launch in June with monthly highlights starting with all 4 values, and then individual months for each using new posters developed using photo shoots with our Values Champions, and ‘shout out’ peer to peer recognition cards, leading into our MBIE Awards in November 2019. Here our people could nominate colleagues who had demonstrated our values, and winners received coveted values lapel pins and trophies, and senior management recognition.
The greatest results of the campaign has come from our own people creating their own values materials, including an MBIE Karakia (opening blessing for a favourable gathering) developed from the te reo Māori we were gifted for our Values, and using the language of our Values within meetings and communications, with other government agencies in New Zealand asking if they can borrow our Values materials for their own people. Our Values will continually be reviewed and developed to ensure they stay relevant for our people.