As a new brand in the competitive eye care market, Visique needed a unique brand territory and an immediate increase in awareness.
Visique patients leave their exams seeing better, feeling better and viewing the world with optimism. We wanted to lay claim to this brighter point of view and take Visique beyond its medical roots.
Thanks to exceptional care, a Visique patient enjoys a healthier perspective, and that’s something that can make a big impact.
Our spot demonstrates that a positive outlook is contagious—even on a gloomy day.
Our client FYidoctors—a Canadian leader in eye care and eye wear—had expanded to the competitive Quebec market. Unfortunately, their current English brand (created by a former agency) did not translate into French.
We created the name “Visique,” connecting “vision” and “boutique” with a new made-up word that would be excepted in translations. We also created a new brand look and feel.
This video ran as digital pre-roll and during French flights as in-flight cinema.
The budget was tight, and the creative solution had to be bilingual, excluding dialog.
The innovation in this concept uses the power of names and the currency of sight.
When you see the world with optimism, you’re more open to human connections. This spot demonstrates that a positive outlook is contagious and that the desire to connect is everywhere if you choose to look for it.
The song 'These eyes' is a Canadian classic, recognized by all Canadians and French Canadians.
Final end tag “Voir la vie” translates to “See life clearly”.
The name “Visique” is combo-word name. We combined the words “Vision” and “Boutique”.
:60 Cinema PreShow Aug 18 – Sept 21, 2017 165 screens in 11 theatres in Gatineau, Montreal, Quebec City, Sherbrooke, Trois Rivieres Total attendance for the period was 545,540 Note spots ran in the Showtime position (after the light go down and immediately before the show).
:60 In-Flight Ran Sept 1 – Oct 31 on all Air Canada Flights Ads ran for all Entertainment System Users selecting French as their language. Vendor provided post-report estimated total reach of 244,648