Our goal was to create a greeting card for clients that was purposefully later than the flood of Christmas and New Year’s cards that are typically received around the holiday time period. We wanted to let our clients and partners know that we were thinking of them and we wanted to create a way to stand out from the other holiday greeters.
Since the card was purposefully sent late, we created a message that centered on being early for the following year versus being on time for the current one. The card was designed to include intricate messages written to encourage the recipient to do something unexpected, think about things differently, look closely at creative opportunities and to think long-term. Hidden within the “2016” graphic were tightly crafted messages and even a hidden logo puzzle.
The card was received with overwhelming acclaim, even creating a low hum on social media.