Connecting Passersby on the Street With Those Living on It: Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry.
Approach
Drawing Attention to the Hungry and Homeless With Street Art: Instead of overwhelming pedestrians and drivers with stark realism, we engaged them by illustrating faces with mouths as garbage and other debris. We then photographed them, added messages and created posters placed on the sides of New York City sanitation trucks.
Results
Illustrating the Suffering of the Hungry and Homeless Helped Produce Significant Results: As a part of an ongoing campaign, business results as of July 2015 increased: Number of individual donations: up 70% The amount of individual donations: up 30% Volunteer applicants: up 25% Groceries provided: up 55%
