The goal of this project was to create a logo for the Cater Chat brand. A delivery company that drives business through SMS.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of a unique conceptual solution. The proposed mark is a morphological approach of combining the SMS shape with a caterpillar.
This logo is successful because it is simple, yet effective in communicating what the delivery company does. It may seen controversial having a caterpillar which are slow, but they are also known for their endurance.