Abandon convention and reboot an already existing Remnant campaign. Objective was to build a visual identity and 360-look that put the incredible emotion of the Boss root system in the forefront. The Next Gen Key Art piece was to provide a glimpse into a new featured boss as well as highlight the female hero and excite fans about the release on Console.
Creative process involved B/W Concept illustration, 3D and illustration to achieve the Final creative.
The Key Visuals gave the Campaign an exciting new lift and ownable visual identity that client and fans really resonated with.