China is a big tea consumer, but the market share of bagged tea is not high, because many people think that the quality of bagged tea is not high, nor does it have a sense of ceremony, so it can not be regarded as real tea. This xiaoxiancao bag tea making wants to impress more young consumer groups and break people's prejudice through a series of designs to create a sense of ceremony, mystery, interest and convenience, Create a bag of tea that young people like to drink most.
In order to create more popular products, the designer tried to find interactive and story visual expressions that could arouse consumers' interest. Finally, he found that Lu Yu's tea classic of the Tang Dynasty was the earliest and most complete record about tea, so he determined the story in the Tang Dynasty and found a famous painting about drinking tea by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials and the covering action of sleeves, it increases the interactivity and mystery, forming a modern and concise visual expression. On the back, easy to understand English "tea" is used to quickly convey the category recognition and improve the sense of quality.
The design scheme is appreciated by customers, all of which are produced and sold on the market. At Wuhan Tea Expo, this series of products were also highly praised by young groups.