With a new bold and modern look, the Aquafina brand has been refreshed—its first update since its inception in 1994.
The new identity captures a sense of movement and fluidity, which instantly triggers associations with moving water that give meaning and depth to the label. The solid blue background has been transformed into a pattern of translucent waves in three shades of overlapping blue. The image of mountains has been modernized and focused: two subtle Alpine peaks give a glimpse of a clean, icy landscape. The new word mark, which has been changed into a simple and approachable sans serif font, completes the crisp new look.
Overall, the clean, dynamic, new visuals bring a deep sense of refreshment and elevation of the brand.