Shine United's Wisconsin Cheese campaign is still going strong after several years of inviting readers to discover the delicious qualities of the cheese.
Each ad features a deadline as carefully hand-crafted as the cheese itself, married with enticing language, clean design and striking photography.
The lettering take a nod from antique calligraphy to play up with the idea of master craftsmanship. Sculptural food styling shot at an heroic angle shows the cheese at its best, a bold contrast to the elegant curls of the hand-lettering.