
- Agency
- Shine United
- Client
- Wisconsin Milk Marketing Board
- Designer
- John Krull
- Category
- Hand Lettering
- Country
- United States of America
- Title
- Flavorful
- Agency
- Shine United
- Client
- Wisconsin Milk Marketing Board
- Designer
- John Krull
- Category
- Hand Lettering
- Country
- United States of America
- Title
- Flavorful
- Photographer
- Ashton Worthington
- Creative Director
- John Krull
- Art Director
- John Krull
- Website
- www.hollydickens.com
- Typographer
- Holly Dickens
- Photo Retouching
- Chad Bollenbach
- Hand Lettering
- Holly Dickens
- Food Stylist
- Nir Adar
- Executive Creative Director
- Michael Kriefski
- Copywriter
- John Krull
Commentary
Shine United's Wisconsin Cheese campaign is still going strong after several years of inviting readers to discover the delicious qualities of the cheese.
Each ad features a deadline as carefully hand-crafted as the cheese itself, married with enticing language, clean design and striking photography.
The lettering take a nod from antique calligraphy to play up with the idea of master craftsmanship. Sculptural food styling shot at an heroic angle shows the cheese at its best, a bold contrast to the elegant curls of the hand-lettering.
Contact Information
- Company Name
- Shine United
- Phone
- 6084427373
- kleslie@shineunited.com
- Website
- www.shineunited.com
- Address
- 202 N Henry Street
Madison, WI
53703 US