I designed a solution to a pervasive problem in the e-commerce industry stemming from paid postings and fake reviews. These degrade the shopping experience and discredit legitimate users. My solution is a mobile application that compiles product reviews curated specifically for each user by the team of experts at Curio.
Approach
I used combined extensive research, with user experience development exercises, and iterative prototyping. I built a brand to hold the concept together and help deliver the product.
Results
By exploring effective UX practices and honing the UI, I was able to design and prototype a mobile app. A promotional website was also designed and prototyped to launch the brand.
