Logo for Susan Kemp Ceramics. Susan Kemp Ceramics is a small start-up business selling hand-thrown pottery from a Scottish studio and at local markets. Susan required a simple and versatile logo not only for use on stationery and promotional material but also to be stamped directly onto the ceramics and paper bags. The logo reflects that this craft business is all about Su’s personality: It can be read as Su’s craft (pottery), her name, and a caricature of her face.