Promote Bluegrass Cellular’s new “Share & Save” data plan that allows customers to share their data among multiple family members and mobile devices.
Approach
Knowing that the internet is made of cats, we demonstrated the generous data allowance the plan provided by showing how customers could binge on cute cat videos to their hearts’ content without worrying about going over their data allowance.
Results
Click-through rate for this promotion was 3x industry benchmark. Video completion rate was 19 points above benchmark. During the promo period, customer conversion to “Share & Save” plans spiked significantly above norm.
