Develop a new, unique and differentiating concept for a new brand of sugar free soft drinks

We created the concept, name, packaging and structural design. The brand is clearly communicating zero sugar and great taste in a modern, fresh way that gives the young feminine consumers a stylish way to drink more water.

The extreme simplicity of the brand has been embraced on social media and after 6 months in the marketplace Zeroh! gained 20% of nationwide sales. After 3 years in the marketplace, Zeroh! today is the number 1 brand within concentrated low calorie squash and more young consumers embrace the “flavoured water” as “a better way to drink more water” as stated on the label.