Anaheim is known to most only as the home of Disneyland. The charge was to tell the story of the city beyond that well-known attraction. To celebrate its diverse population and culture. And encourage visitors to look a little deeper, stay a little longer.

Inspired, larger than life characters are in Anaheim’s DNA. It’s a city built on imagination, possibility and ingenuity. Today that spirit is unleashing a wave of new spots and experiences across the city. All with their own unique visions and vibes. We enlisted characters from the community as well as visitors to tell Anaheim’s new, expanding story.

In addition to an increase in the visitor base year-over-year, the campaign has been met with enthusiasm from the Anaheim community, with local businesses wanting to participate. The new Anaheim story has also gained further exposure through features in travel industry media.