This poster was created to announce the first visit to Itsukushima Shrine which is a world heritage widely to people living in West Japan. 550 sheets in B1 size and 350 sheets in B2 size were printed, not only in Miyajima island, but also in Shimonoseki to Osaka were posted at various major terminals in western Japan.
First of all, in order to raise expectations for the ceremony of opening the New Year's holiday called "Hatsumode" I am conscious of the screen composition / color tone which was dignified and clear sky.
The red circle, which is placed in the center of the screen, represents "sunrise, sun". By sticking out the red circle out of the frame of the poster, we intend to strongly impress "momentum" "powerfulness".
From the top of the screen downwards, from the "Itaigaru" which is a symbol of Itsukushima Shrine, from the viewpoint of the worshipers who come to Hatsumode, And after finishing the New Year's visit, the viewpoint of the worshipers from the "hall of worship" I am conscious of the time that flows from top to bottom.
It is also a spatial composition that "viewpoints of worshipers" and "viewpoints of the deities and priests" intersect at the same time.
The bottom part is setting the whole view of Miyajima around the dawn, captured from the opposite shore,
Near view = a viewpoint looking up at Otorii Nakagi view = viewpoint of viewing Otorii from inside of hall of worship Distant view = perspective from the opposite shore to see the whole view of Miyajima
, By incorporating multiple "time" and "place (viewpoint)", Within a single screen, people of various stances can think of the New Year's visit in Miyajima from various perspectives It has a multilayered structure.
It is the first guest of Miyajima / Itsukushima Shrine where visitors increase year by year, but the number of visitors in January 2018 recorded the highest ever.