Panda Express aims to be an ambassador of Chinese culture to North America. They wanted to foster awareness for Chinese New Year by bringing the celebration to their stores nationwide by ramping up their in-store materials and POP.
Dragon iconography is heavily used during Chinese New Year. This window cling was created as a way to add to the festivities and garner attention from those viewing outside of the store. The style is a modern take on red paper cutting, which is one of the oldest and most popular folk arts in China. This is in line with the updated, modern look that is favored in Panda’s new stores.
The client was so pleased with the end product that they ended up producing double the quantity of clings so that each of their 1700+ locations could display it on multiple windows. The ram and dragon illustrations also ended up being the main icons in the rest of their in-store and digital CNY materials.