The 3D logo reflects the extraordinary quality and high-quality material of the watercrafts. At the same time, the design vocabulary of the symbol and the new tagline, »Redefining Watercrafts«, conveys ingenuity, water and quality. The color scheme focuses on »Turquoise« and the »Champagne Pearl« shade we especially created for Kormaran. These combine with the minimalistic appearance of the communication to emphasize the brand values, giving readers a hint of the unique Kormaran experience.