Kormaran is an ambitious high-tech company that manufactures exclusive watercrafts. We developed an innovative corporate design along with the tagline »Redefining Watercrafts«.
The aim of the brand development was to position Kormaran as a premium brand with its new corporate design. The elegant, dynamic and exclusive watercrafts are used as tender for yachts.
The 3D logo reflects the extraordinary quality and high-quality material of the watercrafts. At the same time, the design vocabulary of the symbol and the new tagline, »Redefining Watercrafts«, conveys ingenuity, water and quality. The color scheme focuses on »Turquoise« and the »Champagne Pearl« shade we especially created for Kormaran. These combine with the minimalistic appearance of the communication to emphasize the brand values, giving readers a hint of the unique Kormaran experience.