Create a brand for a chosen product with a line of extensions to visualize the entire brand, highlighting it with a unique idea, product ergonomics, and sustainability thinking.
The chosen product was milk. The brand called Moo represents a line of milk products as superhero cows. Moo chose to target children from age 5 till 12 y.o. who love to play a superhero, watch movies, and read comics. Moo's mission is simple: to offer a collection of milk products that became a toy for kids to collect and play with after use. Packaging of organic milk in a small cube designed as a super cow and dressed according to our favorite Marvel Superheroes. The product is designed to be refillable, durable, stackable, colorful, and simple for kids to play with.
Extensions and unique attributes: small containers line represents 8 Marvel characters as super cows and one unique character which children can exchange for already used eight items or get a discount coupon for. Those 8 units are selling in a bulk box, and the advantage of buying a box of characters will provide for kids an internal board game to play on with dice and cows. In this way, the package does not get tossed away but instead serves as a part of the game. Besides, unique magnets with Moo heroes is presented inside to highlight excitement and anticipation for a kid to open the box. Also, a gallon of milk MommyMoo was created for refills and yogurt to match the entire brand.