The Museum Eduard Spörri has been opened in 2009 in memory of the swiss sculptor Eduard Spörri (1901-1995). The artist was famous for his sculptures and graphic work. After a decade the museum required a face lift by opening the field to contemporary swiss artists and to attracting younger visitors. Therefore a repositioning of the institution was needed.

The exhibition series "freidimensional" (freedimensional) wants to open the thinking space – not only for artistic techniques and approaches but also in regard to the scenography. Every edition of "freidimensional" shows 10 historical poster icons with industrial products and brands of which every one corresponds to a small sculpture and opens new perspectives in regard to content and form. Achievements of the last 20 years are in dialogue with the artistic work of Eduard Spörri such as the digitization, 3D-Print techniques led to new visual aesthetics. The new self-image of thinking around corners was implemented in the sugar cube in the middle of the former poster for Hero Conserve Cans. The typographical solution alludes to the two- and three-dimensional plane.

This graphical leap created a bridge and managed to set the dialogue in motion: through the new curatorial approach and essentially through the graphic implementation. The board of trustees and visitors are very enthusiastic about the fresh and appealing graphic design.
The art print edition of the exhibition poster has been executed on silver metallic poster paper in world format F4. This is a reference of the material used by the Namesake of the museum, artist Eduard Spoerri, who worked with papier and metal.