The Illinois Holocaust Museum and Education Center's growing concern that the Holocaust is in the past and had little connection to the world of today was the catalyst in updating their website. IHMEC challenged us to help them attract a greater audience to their museum. They want to appeal to the general public by showing that their museum is important, impactful and relevant to today. We were tasked in creating a website that not only told the story of whom they are but shed light on the beauty of the museum and all it has to offer.

The interior architecture played an important role in this website. We wanted to show how rich in historical material and visual texture IHMEC has to offer and how patrons of all ages participate with the exhibits. We had to find a way to balance the important nature of the message and mission of the museum, but show that a patron's experience can be educational, impactful and dare we say "fun".

The website uses a bright color palette and expressive photography to help bring the museum to life on screen. A "flip" functionality on the home page creates an added interest and allows for more of the interior architecture and museum programs to be displayed. Rollovers provide additional information and draw the visitor deeper into the site. The latest tweets are displayed on the home page to create increased conversation through additional social media platforms. The site received a 15% increase in unique visits after the redesign. Overall, the design lends itself to an ease of navigation for past and potential visitors to the museum.