
- Award
- Silver
- Agency
- House of Current
- Client
- Madison Marquette
- Designer
- Rachel Adragna
- Category
- Retail
- Country
- United States of America
- Award
- Silver
- Agency
- House of Current
- Client
- Madison Marquette
- Designer
- Rachel Adragna
- Category
- Retail
- Country
- United States of America
- Title
- Pacific Place Logo
- Creative Director
- Wendy Lowden
- Design Firm
- House of Current
Assignment
We were tasked with developing an elevated look for Pacific Place, a high-end shopping center situated in the heart of downtown Seattle. The logo needed to mimic that of a luxury brand, providing an identifiable mark that would appeal to top-of-the-line retailers.
Approach
In contrast to its pre-existing logo, we wanted to develop an original mark that Pacific Place could own; it should not be anything that people had seen before. By creating the design out of a repeating “P” shape, the mark is unique to the client, yet not too literal. Elegant and distinct were the goals.
Results
Both Pacific Place and its retailers feel the logo refresh is exactly the transformation the center needed, as it continues to attract world renowned brands.
Contact Information
- Company Name
- House of Current
- Phone
- 404-478-3193
- sbrannon@houseofcurrent.com
- Website
- houseofcurrent.com
- Address
- 154 Krog Street
Suite 160
Atlanta, GA
30307 US