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This assignment was a grab back assignment, meaning we were given a brown paper bag with a random object in it and the challenge to package the very ordinary object in an interesting way.
I received corn on the cob and while there are many other generic corn on the cob handles on the market, Kob Kabobs sets itself apart from the rest with it’s clever name, witty copy, high quality packaging materials, and interesting display of the product. The design of the package is simple, allowing the consumer to immediately recognize what the product would be used for with illustrations of corn stalks and kernels. The package also has a personality, enticing the consumer to choose Kob Kabobs with its humor and dialogue created by the headline and copy on the back. The copy reads, "Using your hands? We know your mama taught you better. Try out these a"maize"ing stainless steel kob kabobs and see if you can handle your kob in the proper manner.