Shepherd Center Legendary Fundraising Party Invitation
Our assignment was to create distinctive invitation materials for The Legendary Party which is the Shepherd Center Foundation's largest annual fundraising event. Shepherd Center, located in Atlanta, Georgia, is a private, not-for-profit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord injury, brain injury, stroke, multiple sclerosis, spine and chronic pain, and other neuromuscular conditions. Over the years, The Legendary Party has raised more than $22 Million dollars for Shepherd Center's patient care programs and is a vital component in sustaining the mission of this nationally renowned rehabilitation center.
The invitation concept was inspired by the beauty of the Japanese cherry trees that are incorporated into the landscape of Shepherd Center. Sakura, the Japanese name for the flowering cherry tree, symbolizes renewal and optimism – key elements to the important work of Shepherd Center and the perfect brand inspiration for the 2019 Legendary Party. With artful cherry tree illustrations, elegant flourishes, and gorgeous specialty finishing touches, each hand held invitation component combined to create an alluring invitation to this iconic, charitable fundraising event.
The clients at Shepherd Foundation were very pleased with the quality of the invitations and the outstanding fundraising success of the Legendary Party. This became even more important when the 2020 event had to be canceled due to Covid and a year of fundraising was essentially lost. We are now working on materials for the 2021 event, and will build on the success of the Sakura Invitations.