The German International School Boston needed to redesign their logo to be more contemporary and reflect their brand: an exceptional quality of education, small class rooms, individualized learning, and a focus on STEM and the arts.
The focus was on appealing to families with younger children, to get them to stay with the school for the whole K-12 timespan. The previous logo felt too conservative and did not express the liberal and contemporary approach. The focus of the mark stayed with the Boston landscape, while a refreshed color palette, a more modern and cleaner illustration style, and modern typography, created a logo that expressed GISB more accurately to potential students and parents.
The logo has been very successful and the school has seen an increase in applications. The results were driven not only by the logo design, but also by our redesign of the website.