Pleasantrees is the retail brand for Michigan-based startup Emerald Growth Partners. They came to Midwest Common to help create the brand from the ground up and to help differentiate themselves in the cannabis market. The project encompasses everything from brand identity, marketing, product and packaging design, to brand positioning, art direction, and designing the retail experience.

The identity centers around a modern sans serif wordmark and an elevated botanical pattern. The rich color palette paired with recyclable materials rounds out the brand visuals and makes for a sophisticated and sustainable packaging assortment.