Bisou makes deliciously decadent, date-based food creations with a healthy focus. Their date butters appeal to those who have a sweet tooth, but crave ingredients that are nutritious and unprocessed. This project required a brand identity and package design to convey not only the health focus, but their superior quality ingredients.
We created a brand identity system that references the natural origin of the date, but feels premium instead of granola. This balance between health and luxury was achieved through metallic foil typography and rich, dark colours. The wordmark and supporting typography are intentionally clean but nuanced, to maintain a high level of quality and be accessible to consumers in a variety of retail environments.
An elevated package and brand identity that not only sets Bisou Date Butter apart from the competition, but positions it in an emerging category of premium health products.