Briefing of Creation - To present classic furniture design in a way that reflects the timeless style and natural comfort of the pieces. Solution: A photography series that combines the beauty of the natural human form with the beauty of classic chair design. Use black and white photography to evoke the sense of a timeless art piece. Print the photographs in tri-tone two blacks and silver to bring out the full richness of the image. Add silver foil to highlight the Sitting Pretty logo. Result: An eye-catching poster series that people readily display. The visual result was so effective that the plan is now to produce a series of 50 Sitting Pretty posters in a high-end large-scale coffee table book.