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Project Fi is a new wireless service by Google designed to deliver a fast, easy experience. To help you get the highest-quality connection at your location, Project Fi uses new technology to intelligently connect you to the fastest network whether it's Wi-Fi or one of our partner LTE networks since network quality often changes as you move around. We were approached by Google to design the packaging and launch kit for the Project Fi SIM card.
Our objective was to create an intuitive, approachable and fun concept to welcome users to their first Fi experience. The SIM Pack and Welcome Kit use the brand’s visual equities and playful copy to highlight Fi’s core attributes of share-ability and connection and we collaborated with Box Clever to execute the trio “bento box” concept. We also worked to create eco-friendly efficiencies where possible: reusing the paper clip that secures the SIM card and a Fi sticker as the tool for ejecting your old SIM; repurposing the bento boxes as useful containers.