Develop and design a brand book for the eco-fashion retailer hessnatur, that articulates the new direction for employees and business partners.
The brand book transfers hessnatur´s strong brand values towards their employees and business partners. It comprises the brand positioning, graphic elements, the overall visual appearance as well as an update on current projects and a glimpse into the rich history of the brand. Authentic images focus on the human being emphasizing the companies values.
All defining aspects of the brand are brought to the reader in a friendly and entertaining way.