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Create a buzz worthy event within the Clif Bar booth at InterBike.
We created a series of collectible WPA style posters that capture the moments our athletes experience while racing. That hard climb in falling snow, the battle for lead position at Tour de France, and the chute at a Cyclcocross event. All moments our customers at the show are very familiar with.
Our customers lined up for a chance to meet these athletes and get their signed, limited edition posters. We have made this an annual event as a customer appreciation piece, and a real buzz has been created for our new product launches at InterBike.