To create a poster to promote LEGOLAND Adult Night.
The LEGOLAND Discovery Center offers an adult night where your inner child can relive itself with no kids allowed. I wanted to make something that kept with their current branding, but also gave off a more mature vibe. I asked many people why they would want to go to adult night, and they said mostly for nostalgia reasons. They wanted to reconnect with their childhood or with their friends who also love Lego. That's where the headline came from. Lego is also know to be very brightly colored. I wanted to keep with the 4 main colors of lego: red, yellow, blue and green. I wanted to give a little tension between the two bricks so that reconnect works both ways; to reconnect the blocks, and to reconnect with their inner child.
I have a very bright and bold poster that represents the whole meaning of why you would want to go play with a childhood toy as an adult.