Package design for the brand, Minerale—Parfum Elementaire.
The visual theme implemented for Minerale's package design is based on the enigmatic compound—Tetramethyl acetyloctahydronaphthalenes. This chemical compound has no perceivable scent of its own and it is only through human touch that it comes alive. The type treatment mirrors the geometric structures of chemical models and the elaborate lattice and illustrations derive from vintage rock specimens to imbue this brand with the feeling of magic behind the olfactory science.
The result is a brand that burns with pure alchemy.