The goal was to create a provocative teaser that highlights the surreal nature of FANTASY ISLAND, while distinguishing itself from the previous horror IP and countless island reality tv series.
Approach
The approach was to use "the plane!" which was clear nostalgia from the original series and literally turn it on its head. The crystal blue of tropical sea water and tropical sky blending as one created a natural opportunity.
Results
The client not only chose as their main teaser art, but also carried through the tone and branding for other aspects of the campaign.
