The assignment was to design a print advertisement for Flamin' Hot Cheetos. My goal was to promote the snack in an inviting, approachable and playful way while highlighting the product's spicy and addictive qualities.
Approach
The Flamin' Hot Cheetos print advertisement displays Cheetos brand characteristics such as their official mascot and bright orange color as background, while working to contrast against the bright red "cheeto dust" fingerprint and text. The burnt paper effect further references the spicy aspect of the product.
Results
The final product successfully sells the product as an irresistible, spicy snack that everyone wants their hands on. The visual works to create a narrative between the brand and their customers.
