Based on the out-of-world experience the identity takes on the extraterrestrial. LUNA as a logo and brand name for the moon sets the context for the visual identity. The electrolyte alcohol is aimed at the millennial investment in experiential nightlife. It is meant for environments that blur the lines of bars, nightclubs, and restaurants. Meant as a mixture the packaging comes in two bottles that sit on top of one another kept together by a stretch cord. When taken off it allows the bartender to mix the content from the two bottles together. The top bottle contains the Vodka and the lower one contains the electrolyte in three flavors—Hypernova Honeydew, Galactic Guava, and Blastin Blueberry.