As a new niche in the market, there are very few electrolyte alcoholic beverages available. The majority of alcoholic beverages currently appeal to a wind-down or luxury drinking experience. We want to introduce a drink designed specifically for young adults to turn up to. By appealing to the young club scene, we hope to drive market share by targeting the largest demographic of drinkers and ravers. Not only is our drink designed for endurance, but it also appeals to those who are concerned for their health when going out. Our visual system will infuse the splendor and drama of nightlife into the packaging

Based on the out-of-world experience the identity takes on the extraterrestrial. LUNA as a logo and brand name for the moon sets the context for the visual identity. The electrolyte alcohol is aimed at the millennial investment in experiential nightlife. It is meant for environments that blur the lines of bars, nightclubs, and restaurants. Meant as a mixture the packaging comes in two bottles that sit on top of one another kept together by a stretch cord. When taken off it allows the bartender to mix the content from the two bottles together. The top bottle contains the Vodka and the lower one contains the electrolyte in three flavors—Hypernova Honeydew, Galactic Guava, and Blastin Blueberry.

The project creates a very strong brand identity that aligns with the brief setup initially of marketing a drink that repositions alcoholic blends within its target audience of young adults. The design of the bottles themselves lends itself to keeping beverages separate and yet allowing the bartender to mix them in the correct quantities. The brand and the packaging come together seamlessly to create a strong visual identity that markets a distinct nightlife that this drink has been aimed at.