To create an ad campaign about a fictitious brand. The brand chosen was Tribe Towels, which make connectable beach towels.
Needed to grab the attention of young beach goers who would most likely be using these towels. Something lifestyle based, full bleed images, and encouragement of social media connection.
Using hand lettered type to convey the youthful grungy spirit of the average teenage beach goer, the headlines were crafted. Next a secondary tagline was created to further explain what is being advertised. Lastly the brand logo is seen with a hashtag, and social media is encouraged with iconography on the side.