Meaning ‘melting’ and ‘fusing’ in Chinese, Rong is a gallery in Hangzhou, China, celebrating innovative experiments with traditional Chinese materials and techniques. With a collection of traditional Chinese handicrafts, Rong creates a collaborative workspace for contemporary artists to inherit traditional artisan spirit and subvert the ordinary crafted forms. This project aims to develop a hypothetical brand for Rong, which provides an engaging and comprehensive experience of learning, understanding and exploring Chinese handicrafts.

Inspired by the notion of deconstruction and reconstruction, the identity system fuses the form of Chinese characters with new materials of contemporary arts to explore the potential of utilizing modern design to rejuvenate traditional cultures.

By expressing deconstructing and reconstructing in various approaches, the identity system of Rong creates a collaborative community that focuses on inheriting traditional spirit and subverting crafted forms.